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Amazon SEO consultant: listings that rank and convert

Amazon is a search engine with a checkout. As an Amazon SEO consultant I optimise listings for the way Amazon ranks: titles, bullets, backend keywords, A+ content and reviews, and I plan Amazon alongside your own store so the two support each other instead of competing.

Get a free SEO audit What I fix

Amazon sellers I consult for

Private-label brands

Brands with Brand Registry

Sellers with large catalogues

Brands selling on Amazon and their own site

From buried listings to page one on Amazon

What changes for an Amazon seller once listings are built for search.

  • Titles and bullets written for searchBefore: a title copied from the packaging and bullets that said nothing a buyer searched for.
  • Backend keywords filled properlyBefore: empty or stuffed with words already in the title.
  • A+ content and a brand storeBefore: a plain listing competing with brands that had both.

The usual traps

01

Keyword placement

Amazon weights the title, bullets and backend fields differently. Where a word sits matters.

02

Reviews and conversion

Amazon ranks what sells. Conversion rate and reviews feed the ranking as much as keywords.

03

Amazon versus your own store

The same product in both places needs a plan, or Amazon outranks your site for your own brand.

Consulting that fits this platform

How I work with Amazon sellers

Amazon SEO is listing by listing. There is no shortcut, and that is why it works.

I research the searches buyers use on Amazon for your product, then rewrite the title, bullets, description and backend keywords for each listing. A+ content and the brand store come next, because they lift conversion, and conversion lifts rank.

If you also sell on your own site, I plan the two together so your brand searches on Google go to you.

Azmirul ImranAI-Powered Search & Growth StrategistGet a free SEO audit

Questions about Amazon SEO

Do you also manage Amazon ads?
I plan them with the listing work and can set up Sponsored Products. Ongoing ad management is a separate engagement.
Will optimising listings hurt our current rank?
Not when done carefully. I change one listing at a time and watch the data before moving to the next.
Should we sell on Amazon or focus on our own store?
Often both. Amazon brings volume, your store brings margin and the customer relationship. The plan depends on your product.

Rank your listings
on Amazon

Send me your Amazon store link. I'll tell you the first listing I'd fix and why, free.

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One practical search tip every week

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Where should I send your free audit?

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