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Law firm SEO expert: cases from the searches your competitors are winning

Legal searches are some of the most expensive clicks on Google, and the directories outrank most firms for them. As a law firm SEO expert I build practice-area pages that rank on their own, get the firm into the Maps top three, and track which cases came from search so you know what the work is worth.

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Firms I consult for

Personal injury

Family law

Criminal defence

Immigration

Estate planning

Business and employment law

From directory listings to your own intake

What changes for a firm once its own pages rank.

  • Practice-area pages that rankBefore: one "services" page that lost to Avvo, Justia and FindLaw for every search that mattered.
  • Attorney profiles that build trustBefore: a bio with a headshot and no reason to call.
  • Cases tracked back to searchBefore: no idea whether the last signed client came from Google, a referral or an ad.

What your customers type into Google and ask AI

01

"Personal injury lawyer near me"

The map pack decides who gets the call. Reviews, category and location pages decide the map pack.

02

"How much does a divorce lawyer cost in [city]"

Researched before anyone calls. An honest page about fees wins the consultation.

03

"Best immigration attorney in [city]"

Asked in ChatGPT and Perplexity. The answer comes from reviews, directories and bar listings.

Consulting that fits this industry

How I work with law firms

Every practice area is its own market. I treat it that way.

I start with the practice areas that bring the best cases and build one page for each, with the questions people actually ask before they call. Then the Google Business Profile, the attorney bios and the reviews, because legal is a trust decision.

Everything follows your bar's advertising rules. Case results, testimonials and claims are only used where your jurisdiction allows them, with the disclaimers it requires.

Azmirul ImranAI-Powered Search & Growth StrategistGet a free SEO audit

Questions from law firms

Do you know the bar advertising rules?
I work within them. You confirm what your jurisdiction allows for testimonials, case results and specialisation claims, and nothing goes live that breaks it.
How do you compete with the big directories?
By ranking for the specific searches: practice area plus city, and the questions people ask before they hire. Directories rank for the broad terms. Your pages win the specific ones.
Can you track which cases came from search?
Yes. Call tracking, form tracking and a simple intake question, reported every month.
Do you work with solo attorneys?
Yes. Solo and small firms often win faster, because one well-built practice-area page can change the month.

Win the cases
your competitors are getting

Send me your firm's website. I'll show you which searches you're missing, free.

Get my free audit

One practical search tip every week

Join business owners who get one Google, Maps or AI search tip from me every week. No selling, no spam.

Where should I send your free audit?

No spam. I reply by email.