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B2B SEO consultant: pipeline from search, not vanity traffic

B2B buyers research for weeks, compare vendors and now ask ChatGPT for a shortlist before they ever fill in a form. As a B2B SEO consultant I build the bottom-of-funnel pages that win those searches, get your company named in AI answers, and report in demos and enquiries, not sessions.

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B2B businesses I consult for

SaaS has its own page below.

SaaS companies

IT and software services

Consultancies and agencies

Accountants and advisers

Manufacturers and logistics

Recruitment firms

From content that gets read to content that gets demos

What changes for a B2B company once search feeds the pipeline.

  • Comparison and alternative pagesBefore: a blog full of top-of-funnel articles and no page for "X vs Y" or "X alternatives".
  • Named in AI shortlistsBefore: competitors appeared in ChatGPT answers for your category, and you did not.
  • Reported in pipelineBefore: the SEO report showed traffic. The sales team never saw a lead from it.

What your customers type into Google and ask AI

01

"[category] software for [industry]"

A buyer with a budget and a shortlist to fill. The page that answers it gets the demo.

02

"[competitor] alternatives"

Searched by people ready to switch. Most companies never build this page.

03

"Best [service] firms for [industry]"

Asked in ChatGPT and Perplexity. Reviews, case studies and third-party mentions decide the answer.

Niche pages

A deeper page for software companies.

SaaS

SaaS

Bottom-of-funnel, comparison and integration pages that bring sign-ups and demos.

SaaS SEO consultant

Consulting that fits this industry

How I work with B2B companies

In B2B, ten visitors who are shortlisting beat a thousand who are reading.

I start at the bottom of the funnel: use cases, comparisons, pricing explainers and integration pages, because that is where the demos come from. Then the entity work that gets you named in AI answers, and the case studies and third-party mentions that back it up.

Reports go to sales as well as marketing, in enquiries and demos, so everyone sees what search is worth.

Azmirul ImranAI-Powered Search & Growth StrategistGet a free SEO audit

Questions from B2B companies

Our sales cycle is long. Does SEO still work?
Yes, and it compounds. A comparison page keeps bringing buyers for years, and AI tools cite the same pages.
Do you work with early-stage startups?
Yes, when there is real search demand for what you sell. The audit tells you if there is.
How is this different from content marketing?
Content marketing fills the top of the funnel. I start at the bottom, where the buyers are, and work up only when it pays.

Pipeline
from search

Send me your website. I'll show you which buyer searches you're missing, free.

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One practical search tip every week

Join business owners who get one Google, Maps or AI search tip from me every week. No selling, no spam.

Where should I send your free audit?

No spam. I reply by email.